The Story Behind Everyday Ascend

Everyday Ascend is not just apparel. It is a standard.

Built in Detroit.
Forged through real-life change.
Created for people who refuse to stay the same.

My name is Jess Perreca Jr.

I didn’t start this brand because fashion was trending. I started it because transformation saved my life.

At my heaviest, I weighed 588 pounds.

For years, I struggled with the habits that came with that life. The kind of daily battles most people never see. Battles with discipline, consistency, confidence, and self-belief.

Then something shifted.

I stopped chasing quick fixes. I stopped waiting for motivation. Instead, I focused on one simple goal:

Become 1% better each day.

One better decision.
One better habit.
One more step forward.

That mindset changed everything.

Over time, those small decisions added up. I’ve now lost more than 240 pounds, not because of a miracle solution, but because of consistency.

That journey became the foundation of Everyday Ascend.

Built With Detroit Grit

I grew up watching my dad run a small business in Detroit’s Cass Corridor.

Long days. No excuses. Pride in your work and pride in your name.

That experience taught me that real progress is built through discipline, resilience, and the willingness to keep showing up when nobody is watching.

Everyday Ascend carries that same Detroit energy.

This brand is for the people building something.

The people rebuilding themselves.

The people doing the work quietly when nobody is watching.

The people who choose discipline over hype and progress over perfection.

Because what you wear should represent who you are becoming.

More Than Apparel

When someone chooses Everyday Ascend, they aren’t just buying a T-shirt or hoodie. They’re wearing a reminder to keep moving forward.

Every design represents the mindset behind the brand:

• Work hard
• Stay consistent
• Respect the process
• Learn from setbacks
• Keep ascending

You don’t have to transform everything overnight. You only have to make the next decision better than the last one.

That is what it means to live 1% better.

One Year of Ascending

What began as a personal commitment to becoming 1% better has grown into a community of people who believe progress is earned one decision at a time.

During our first year, Everyday Ascend became more than an idea. Every order, conversation, event, shared story, and person who wore the message helped turn this brand into a movement.

We’re proud of how far we’ve come, but we’re still at the beginning.

The next chapter is about creating better products, showing up for our community, representing Detroit with purpose, and continuing to prove that consistent effort changes everything.

Thank you to every customer, supporter, friend, and member of the 1% Better Club who helped build our first year.

We wouldn’t be here without you.

Join the 1% Better Club

The 1% Better Club is a community for people committed to progress, consistency, and becoming better one day at a time.

It isn’t about being perfect. It’s about refusing to stop growing.

Whether you’re improving your health, mindset, relationships, career, business, or daily habits, your journey matters.

You don’t have to compare your progress to anyone else.

Just keep moving forward.

Welcome to the Movement

Everyday Ascend was built from a real transformation, shaped by Detroit grit, and strengthened by everyone who believes that small improvements can create a different life.

The mission remains the same:

Work hard.
Stay consistent.
Keep ascending.

Welcome to Everyday Ascend.

Welcome to the 1% Better movement.

To learn more about Jess and the journey behind the brand, visit the From the Founder blog.