The Story Behind Everyday Ascend

Everyday Ascend is not just apparel.
It is a standard.

Built in Detroit.
Forged through real life change.
Created for people who refuse to stay the same.

My name is Jess Perreca Jr.

I did not start this brand because fashion was trending.
I started it because transformation saved my life.

At my heaviest, I weighed 588 pounds.

For years I struggled with the habits that come with that life. The kind most people never see. The daily battles with discipline, consistency, and self belief.

Then something shifted.

I stopped chasing quick fixes.
I stopped looking for motivation.

Instead I focused on something simple.

Be 1% better each day.

One better decision.
One better habit.
One more step forward.

That mindset changed everything.

Over time those small decisions added up. Today I have lost over 240 pounds, not because of a miracle solution, but because of consistency.

That journey sparked the vision for Everyday Ascend.

I grew up watching my dad run a small business in Detroit's Cass Corridor. Long days. No excuses. Pride in your name. That grit shaped how I approach life and business.

Everyday Ascend carries that same energy.

This brand is for the ones building something.

The ones rebuilding themselves.

The ones doing the work quietly when nobody is watching.

The ones who choose discipline over hype.

Because what you wear should represent who you are becoming.

When someone chooses Everyday Ascend, they are not just buying apparel.

They are stepping into the 1% Better Club.

A mindset built on patience, discipline, and earned confidence.

Work hard.
Stay consistent.
Keep ascending.

Welcome to the movement.

To read more about the founder check out the from the founder blog