Everyday Ascend is more than apparel. It is a mindset.

This brand was created to represent the real journey of becoming better, one percent at a time. No shortcuts. No highlight reel perfection. Just steady effort and the belief that progress beats perfection.

My name is Jess Perreca Jr. I built this brand from my own lived experience with transformation, mindset change, and the belief that every person deserves to feel proud of who they are becoming. Everyday Ascend exists to inspire real people who are working, learning, struggling, growing, and still showing up.

Every piece of clothing is a reminder, not a costume. You wear it because it reflects who you are and who you are becoming. When someone chooses this brand, they are not just buying merch. They are stepping into a belief system.

• Work hard
• Stay consistent
• Be patient
• Become one percent better every day

You do not have to arrive to belong here.

You belong here because you are rising.

Welcome to the movement.